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The first operator to take PILAT3S from the B.I.G. model to a standalone
As the PILAT3S brand increases its presence in Portugal, we sat down with Sofia Sousa, CEO of Holmes Place Portugal, for a Q&A series, discussing the brand’s decision to integrate PILAT3S into their club network, her career as a female leader in the fitness industry, and much more.

Latest News

PILAT3S Boutique-in-Gym: Scaling Reformer Pilates Across Europe
As the fitness industry evolves, integrating premium boutique experiences into existing gym ecosystems is unlocking…

HCM | PILAT3S all set for Swiss rollout by Let’s Go Fitness
Boutique franchisor, Tribute Brands, has signed a deal with Let’s Go Fitness to open 20…

Tribute Brands Q1 2026: Strong Momentum Across Europe
The European fitness landscape continues to evolve – and Tribute Brands kicks off Q1 with…

PILAT3S Secures an Exclusive 20 Studio Rollout in Switzerland with Let’s Go Fitness
PILAT3S, the dynamic Reformer Pilates concept under the Tribute Brands umbrella, marks a significant milestone…

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Are you passionate about fitness and exploring franchising opportunities? With so many options available, choosing…

From Pilot to Scale: Fitness First Accelerates PILAT3S Expansion
As demand for boutique-led experiences continues to grow, fitness operators across Europe are adapting their…

