PILAT3S has expanded its UK footprint with the opening of its first London standalone studio in Putney on July 20. 

Featuring 17 Reformers and the brand’s signature premium studio design, the new location brings the full PILAT3S experience to Southwest London.

In addition to its group class schedule, the studio is the first franchise in the UK to introduce PILAT3S Personal Training (PT), a small-group training concept for up to three participants. Designed to complement the group class offering, the service provides a more personalised experience for first-time clients, members returning from injury, those looking to improve their technique and individuals or small groups working towards specific performance or fitness goals.

Carly Dean, the PILAT3S Putney Franchise Partner, shares: “Having experienced the PILAT3S product in Barcelona and seen the overwhelming success of the Boutique-in-Gym studios here in the UK, I truly believe London is prime for this standalone concept.”

Despite opening during the traditionally quieter summer period, the studio welcomed almost 300 visits in its first week and achieved 96% occupancy on its first Saturday. More than 90 ClassPass bookings further reflected the strong consumer demand in the local market.

PILAT3S Putney marks a growth milestone for the PILAT3S brand, and 11 new studio openings are scheduled across the network in August.

The brand’s franchise model is designed to overcome many operational challenges associated with scaling boutique fitness concepts. Through its proprietary tech-platform, PILAT3S centralises programming, music and lighting, creating a consistent class experience across every studio, allowing instructors to focus on coaching rather than class administration. This, complemented by the PILAT3S academy which recruits, certifies and upskills instructors with the brand’s methodology, provides Franchise Partners with the talent, systems and support required to deliver a premium experience and build a successful, scalable business.

Tribute Brands now has 70 open studios across the network and is tracking to pass the 100 studio mark before the end of 2026.