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The first operator to take PILAT3S from the B.I.G. model to a standalone
As the PILAT3S brand increases its presence in Portugal, we sat down with Sofia Sousa, CEO of Holmes Place Portugal, for a Q&A series, discussing the brand’s decision to integrate PILAT3S into their club network, her career as a female leader in the fitness industry, and much more.

Latest News

HCM | PILAT3S adds small-group personal training to its reformer programming
Franchised reformer brand, PILAT3S, has opened its first standalone London studio in Putney, introducing a…

Tribute Brands Opens Its First Standalone PILAT3S Franchise in London
PILAT3S has expanded its UK footprint with the opening of its first London standalone studio…

Reformer Pilates Practices are Gaining More Momentum
More Reformer Pilates studios and classes continue to flood the fitness landscape. Boutique fitness is…

PILAT3S Expansion and New Events on the Horizon
The PILAT3S concept is quickly taking root in some of the most exciting markets around the world, including Spain. The Spanish market is…

The Reformer Pilates Boom and Global Expansion
2026 has been a phenomenal year of growth at Tribute Brands. We’ve closed 30 new…

PILAT3S Boutique-in-Gym: Scaling Reformer Pilates Across Europe
As the fitness industry evolves, integrating premium boutique experiences into existing gym ecosystems is unlocking…

