We are pleased to announce that one of our main investors, Jordy Kool, Chairman of the fast-growing Netherlands-based Urban Gym Group (UGG), and a seasoned investor in the health and fitness sector, has secured the rights to expand the TRIB3 and PILAT3S franchise in the UAE. This marks a significant milestone in the expansion of our boutique fitness concepts available in both standalone and boutique-in-gym formats.
UGG has been rolling out the PILAT3S and TRIB3 boutique-in-gym concepts in its Clubsportive and TrainMore brands in the Netherlands and is opening PILAT3S in the recently acquired Gymbox London based chain in the soon to be opened Finsbury Park location.
PILAT3S and TRIB3 are scheduled to open their first studios in the UAE later this year, further cementing Tribute Brands’ global expansions.
