Tribute Brands proudly announces the opening of its 40th boutique studio with the debut of PILAT3S Gràcia, a flagship location in one of Barcelona’s most vibrant neighbourhoods.  

Opening on 12th June, the 16-reformer studio is set in a converted warehouse with church-like architecture, high ceilings, skylights and natural wood finishes. PILAT3S Gràcia blends elegance and innovation with curated lighting, playlists and tech-enhanced programming – delivering an elevated Dynamic Reformer Pilates experience. The space also features spacious changing rooms and a relaxed lounge area, offering members a comfortable and welcoming environment beyond the class itself

This opening marks a significant milestone for Tribute Brands, cementing the 40th studio across its global portfolio and reinforcing its growing footprint in Spain. With successful locations already established in cities like Madrid, Barcelona and Valencia, the addition of PILAT3S Gràcia signals continued investment in the Spanish market and the rising demand for premium boutique fitness experiences.  

Since launching in June 2024, PILAT3S has rapidly grown across Europe alongside sister brand TRIB3; both verticals are offered by Tribute Brands as standalone franchise boutiques as well as “boutique-in-gym” B.I.G. offerings to existing fitness operators. Tribute Brands is led by industry veteran, Jonathan Fisher and has studios across the United Kingdom, Netherlands, Spain, Portugal, Ireland, Finland and Panama, with further expansion scheduled in Austria, Switzerland and the UAE over the coming months.  

Jonathan Fisher, CEO of Tribute Brands shares, “We are delighted with the market response to PILAT3S. Consumers are attracted to our brand aesthetic and challenged by our dynamic routines. Franchise partners and fitness operators attribute high-value to the tech-enhanced platforms that simplify delivery, ensure consistency and make PILAT3S easily scalable across their networks. We look forward to expanding our network in the coming months with like-minded industry players”