As the fitness industry evolves, integrating premium boutique experiences into existing gym ecosystems is unlocking new opportunities for operators and investors alike.
Demand for Reformer Pilates is at an all-time high, yet integrating it into an existing club or portfolio can be complex. This is where the PILAT3S Boutique-in-Gym (B.I.G.) model delivers – a high-impact, fully supported solution designed to integrate seamlessly into existing spaces.
What sets PILAT3S apart is not only the concept itself, but the strength of the model behind it:
- Sector Experience: Decades of experience in group exercise programming experience, combined with sector “know-how” across the wellness and fitness industry.
- Broader TAM (Total Addressable Market): We grow the addressable market by delivering inclusive, scalable concepts – suited for both urban centres and wider markets.
- Technology Innovation: Our proprietary technology underpins our programming, visual displays, music and lighting – delivering a consistent, premium experience at scale.
Major Operators Expanding with PILAT3S
Following the successful launch of PILAT3S London Bridge Cottons B.I.G., within Fitness First, the concept quickly demonstrated its strength – with fully booked classes and a 15% penetration across their membership base.
As a result, Fitness First has confirmed the rollout of four new sites in 2026, targeting a total of 10 PILAT3S B.I.G. studios by 2027.
This momentum is also reflected in new partnerships, including Let’s Go Fitness, who have signed an Exclusive Area Development Agreement with PILAT3S for Switzerland.
Tribute Brands continues to expand through partnerships with TrainMore, Gymbox, Holmes Place, and others – helping operators diversify their offerings, unlock new revenue streams, and strengthen their position in the rapidly growing fitness market.
Expanding into the Public Sector
New opportunities are also emerging in public sector leisure centres. Through a partnership with Alliance Leisure, Kore Sandwell introduced the first PILAT3S studio in a leisure centre at Wednesbury Leisure Centre.
Sarah Watts, CEO of Alliance Leisure, highlighted:
“Many of our clients are keen to offer Reformer Pilates to compete with the private sector and align with the shift towards holistic, recovery-focused offerings. We were extremely impressed by the PILAT3S product and the high level of support and training the company provides.”
With just 60-160m², clubs can install a fully operational PILAT3S studio with 8-16 Reformers, transforming underutilised space into a premium revenue driver. Whether you’re a gym operator looking to expand your portfolio, a high-net-worth entrepreneur, or a family office entering the wellness sector, PILAT3S is designed to deliver value at scale.
