The PILAT3S concept is quickly taking root in some of the most exciting markets around the world, including Spain. The Spanish market is one of our largest in Europe, with continuous and constant expansion, reinforcing the growth of Dynamic Reformer Pilates in the fitness sector. Read on to learn more about how the PILAT3S franchise model is broadening its footprint and what this means going forward.
Spanish Growth Across Standalone and Multi-Boutique Offerings
PILAT3S Sant Cugat has opened in the Mira Sol neighborhood of Barcelona! Known for its peaceful residential area that’s now experiencing rapid growth, its excellent connection to Barcelona means the studio is in one of the most accessible metropolitan areas of the city.
TRIB3 Esplugues is expanding its offerings by adding a PILAT3S to their studio! Esplugues de Llobregat is a vibrant neighborhood just minutes from the Barcelona city centre. This exciting new multi-boutique broadens the target addressable market of the Esplugues studio. In addition, TRIB3Rs now have a more diversified range of options, being able to elevate their lifestyle by combining and integrating PILAT3S into their fitness routine, leveraging the potential to progress and achieve their goals.
What Not to Miss This Month in Madrid: Beyond Activ and PILAT3S Discovery Event
Join us in Madrid from June 24-25 at the Beyond Activ event! This is the first time the event has been held in Europe, and we’re thrilled to attend and be part of the panel of speakers. Jonathan Fisher, CEO of Tribute Brands, will be one of the European Franchising panel speakers, and will share his insights on “The True State of European Franchising Today”, followed by a Q&A Session.
If you’re exploring Reformer Pilates as a boutique-in-gym (B.I.G.) integration into your gym chain or interested in the business opportunity of bringing PILAT3S to your region as a standalone concept, we’d be happy to schedule a meeting in advance to be sure that time is set aside for you.
On June 26, we’ll also be holding a PILAT3S Discovery Event that’s exclusive for Beyond Activ attendees. Taking place at the PILAT3S Cuzco studio, this is an opportunity to have a detailed introduction to the PILAT3S brand, studio and franchise opportunities, while experiencing a PILAT3S Tone routine. To close the event, we will also have a Matcha Bar available for all the attendees, to keep the conversation going with our local Tribute Brands team.
Transport and catering are pre-arranged for all attendees. Afternoon session spots are still available, so book yours through the link now.





