2026 has been a phenomenal year of growth at Tribute Brands. We’ve closed 30 new contracts to date with further plans for expansion coming down the pipeline. The Reformer Pilates boom is making waves across Europe, and internationally, and we’re proud to be part of it! 

New PILAT3S Launch in Switzerland 

In Switzerland, the first standalone PILAT3s studio has opened its doors on vibrant Marterey Street, which is only steps away from the city’s lively centre. PILAT3S Marterey is equipped with 16 state-of-the-art reformers and a new Personal Training area, which is a service offering that will soon be available in other PILAT3S locations.  

PILAT3S Global Expansion  

PILAT3S is also expanding its global reach with our first B.I.G. contract signed in Dubai. We’re thrilled to have partnered with ARKHE Club to add this model to their Dubai Marina location. With Tribute Brands now expanding its fitness concepts internationally, we can’t wait to add new studios in your region soon! 

PILAT3S X TrainMore 

Our PILAT3S B.I.G. model is now present in two TrainMore locations in Utrecht, the Netherlands. One in their Bilthoven studio, and the other in their Muntgebouw studio, further strengthening our B.I.G. growth model in our European locations.  

Meet us at Beyond Activ in Madrid, Spain 

Our team will be attending the Beyond Activ event in Madrid, Spain from 24-25 June in just a few weeks. Visit us at the Novotel Madrid Center to meet our team, view our PILAT3S presentation and learn more about our franchising options. We hope to see you there! 

The Tribute Brands team is gearing up to bring more standalone studios and Boutique-In-Gym (B.I.G.) models to cities near you very soon. For more information about our franchising options and what it means to be a Tribute Brands Franchisee, visit our website to book a Discovery Call with our team. Whether you’re new to the fitness industry or a seasoned pro, can help you begin your franchise journey today.