Tribute Brands, the boutique fitness franchise, offering PILAT3S and TRIB3, celebrates the opening of its 50th studio, marked by the launch of PILAT3S within Fitness First London Bridge Cottons, UK, this November.
In just 16 months since its debut, PILAT3S has seen dynamic growth, bringing the Tribute Brands portfolio to 50 studios worldwide, represented by 25 PILAT3S and 25 TRIB3 studios across Europe and beyond. This milestone highlights the company’s growth trajectory and the growing market appetite for premium boutique concepts both as standalone and boutique-in-gym, particularly Dynamic Reformer Pilates.
The brand’s latest expansion validates the continued relevance of the Boutique-in-Gym model in today’s fitness landscape, with more operators choosing to integrate PILAT3S into their gym environments and offerings. This includes PILAT3S at Gymbox Finsbury Park London, followed by two addition Gymbox sites: PILAT3S Victoria and PILAT3S Farringdon. In parallel, a growing number of Franchise Partners have introduced PILAT3S to their existing TRIB3 studio, offering members two boutique experiences, under one roof.
Meanwhile, PILAT3S Spain continues to build momentum across the Iberian market with the PILAT3S standalone models. Following the successful debut of the PILAT3S Gràcia studio in June, the brand has now added Sagrada Família (Barcelona) and Las Tablas (Madrid) to its expanding network – reinforcing PILAT3S’ position as a scalable, premium provider of Dynamic Reformer Pilates experiences.
Collectively, these developments highlight Tribute Brands’ continued growth, strategic partnerships and the commitment to advancing the boutique fitness landscape through excellence in design, innovation, and community.
