PILAT3S, the dynamic Reformer Pilates concept under the Tribute Brands umbrella, marks a significant milestone in its expansion with the signing of an Exclusive Area Development (EAD) agreement with Let’s Go Fitness – Switzerland’s third-biggest fitness operator.
With more than 65 clubs and backed by French private equity firm, Naxicap Partners, Let’s Go Fitness has acquired the exclusive rights to develop PILAT3S across Switzerland through both standalone and Boutique-in-Gym (B.I.G.) formats. The agreement will see at least 20 standalone PILAT3S studios open over the next five years, alongside additional B.I.G. locations within the Let’s Go Fitness network, bringing the concept to key cities across Switzerland.
The first location, scheduled to open in May on Rue Marterey in Lausanne, will feature a 16-Reformer studio and a dedicated certification centre, laying the foundation for the brand’s regional rollout.
“We didn’t want to build just another Pilates concept – we wanted to scale a winning model from day one. PILAT3S stood out by solving the industry’s biggest bottlenecks: instructor availability, operational complexity, and cost efficiency. It gives us the ability to move fast, execute at scale, and deliver a consistent premium experience across Switzerland”, said Jochen Müller, CEO of Let’s Go Fitness.
“Tribute Brands is delighted to partner with a leading operator like Let’s Go Fitness. We see huge potential in working with such a dynamic and professional management team to bring the PILAT3S concept to Switzerland,” said Jonathan Fisher, CEO of Tribute Brands.
Tribute Brands continues to see strong momentum for the concept through partnerships with leading operators, including TrainMore, Gymbox, Fitness First, Holmes Place, and recently Alliance Leisure UK, across both B.I.G. and standalone studio formats – enabling them to diversify their offering, unlock new revenue streams and strengthen their competitive position in the rapidly growing boutique fitness market.
Whether you’re passionate about fitness and want to be your own boss, or an entrepreneur looking to get started or add to your portfolio – we want to hear from you! Connect with us and discover what we have to offer.
