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Category:
Expansion
Holmes Place & Tribute Brands: Scaling Fitness in Portugal
January 23, 2026
Holmes Place Portugal, as the exclusive area developer of the region, holds the rightsto expand the PILAT3S franchise across the…
Amsterdam: Limited Opportunities in a Booming Boutique Fitness Market
January 9, 2026
In the world of boutique fitness, few cities have evolved as quickly as Amsterdam. With discerning consumers, a strong wellness…
Operators Continue to Expand Into Boutique Fitness with the PILAT3S Franchise
December 10, 2025
Fitness operators across Europe are increasingly recognising the growing demand for boutique experiences. In response, Tribute Brands continues to see…
From Launch to Success: Anne Mattei’s PILAT3S Studio, One Year On
December 3, 2025
Just last year, Anne Mattei opened the first PILAT3S standalone studio in De Pijp,Amsterdam. Motivated by passion for movement and…
Tribute Brands Reaches 50 Studios This November
October 24, 2025
Tribute Brands, the boutique fitness franchise, offering PILAT3S and TRIB3, celebrates the opening of its 50th studio, marked by the…
Why Millennials and Gen Z Are Choosing Boutique Studios Over Traditional Gyms
October 13, 2025
In recent years, fitness habits and consumption have shifted significantly: Millennials and Gen Z are turning away from traditional gyms…
From HIIT to Pilates: Tribute Brands showcases at De Nationale Franchise Beurs
October 7, 2025
Tribute Brands proudly presented its two boutique franchise concepts - PILAT3S and TRIB3 - at De Nationale Franchise Beurs, a…
From Cherrywood to Leeds & Sheffield: PILAT3S Momentum Grows
June 25, 2025
Following the successful rollout of PILAT3S at TRIB3 Cherrywood, the expansion continues - this time in the heart of Leeds.…
Tribute Brands celebrates 40th Studio with PILAT3S in Gràcia, Barcelona
June 18, 2025
Tribute Brands proudly announces the opening of its 40th boutique studio with the debut of PILAT3S Gràcia, a flagship location…
Tribute Brands Expands to UAE with Key Investor Jordy Kool
May 16, 2025
We are pleased to announce that one of our main investors, Jordy Kool, Chairman of the fast-growing Netherlands-based Urban Gym…