Franchising redefined. Your success is our Tribute.
Tribute Brands more than a franchisor - it’s a partner in building premium, inclusive and global fitness communities where anyone can belong.
Global fitness communities where anyone can belong.
A dynamic portfolio of fitness and lifestyle brands curated for scalability through franchising and tech-enhanced platforms. With decades of successful entrepreneurship in the industry, Tribute Brands aims to expand the benefits of boutique group exercise concepts to a wider target market. Inspired by products, concepts and brands that support others, Tribute Brands also provide consultancy services to operators interested in enhancing their offerings with innovative solutions.
Empowering Franchisees to bring elite fitness to everyone
Technology
Offering innovative, scalable solutions driven by proprietary technology in programming, visual displays, music and lighting.
Sector Experience
Decades of group exercise programming expertise across a senior leadership team with extensive knowledge in the wellness and fitness sector.
Vision
By combining decades of industry experience with scalable solutions, Tribute Brands redefines what it means to succeed in boutique fitness franchising, broadening target addressable market by creating inclusive and adaptable concepts for both urban centers and wider markets.
Find us across...
2
brands
9
Countries
18
cities
50
Studios
32
Franchise
Partners
6
Fitness chains
Own a Studio
Our Boutiques
Advisory Board
ALLAN FISHER
Allan is a founding figure in the modern health club industry, establishing Holmes Place in 1980 and expanding it to 100+ clubs across Europe. He is now Chairman of Holmes Place and a Board Director of Tribute Brands. An MBA graduate of Columbia University, Allan is recognised as an industry veteran and continues to be a dynamic entrepreneur with a passion for health and lifestyle.
JONATHAN FISHER
With 30+ years in health and fitness, Jonathan has led the opening and acquisition of 100+ clubs across Europe. Beginning with Holmes Place in 1997, he drove growth through acquisitions and new brand launches including EVO Europe and TRIB3. In 2024, he became CEO of Tribute Brands, launching PILAT3S and leading its global expansion.
JORDY KOOL
Jordy is Chairman of the fast-growing Urban Gym Group (UGG), former CEO of Infotheek Group and founder of the IT4Kids Foundation. An investor and entrepreneur with 30 years of experience scaling companies in IT, media, and fitness, he acquired TRIB3 masterfranchise rights in the Benelux and serves as a Non-Executive Director of Tribute Brands.
MARJOLIJN MEIJER
Marjolijn is Vice Chairman of Urban Gym Group (UGG), operator of Train More, Clubsportive, Renessence, and BTY CLB, and co-founder of Clubsportiveand Train More. She also serves on the Advisory Board ofTribute Brands and on the board of the Train More Foundation. With abackground in education, she is recognised for her expertise in changemanagement, culture, and talent development.
ROB BARKER
Rob is an internationally recognised executive in the fitness, health, and sports industries. Former global CEO of Precor Inc. and long-time Amer Sports Board member, he is now a shareholder and advisor to Holmes Place Portugal, Tribute Brands, as well as Special Projects Leader and shareholder at Munich-based
fitness technology company, EGYM. A Nottingham Trent Sport graduate, he is a former competitive rower and active Ironman triathlete.
XAVIER GILABERT
Xavi is CEO of Holmes Place Central Europe, President of TRIB3 Spain, and he is an advisor to Tribute Brands, supporting its international growth. A graduate of ESADE Business & Law School with a Master’s in business, he brings strong expertise in finance and strategy. Known for combining financial acumen with a passion for wellness, Xavi is a respected leader in the European fitness industry.
A Tribute to entrepreneurs turning dreams into reality.
Jonathan Fisher
With over 30 years in the health and fitness industry, leading the expansion of brands like Holmes Place, EVO and TRIB3, I stepped into the role of CEO of Tribute Brands following the launch of PILAT3S and recognising the potential of this exercise modality. Tribute Brands emerged and is now a dynamic portfolio of fitness and lifestyle concepts, designed for scalable growth through franchising and tech-driven platforms. Backed by a strong team and industry experience, Tribute Brands are well-positioned to bring boutique group exercise to a wider global audience.
