Franchising redefined. Your success is our Tribute.
Tribute Brands more than a franchisor - it’s a partner in building premium, inclusive and global fitness communities where anyone can belong.
Global fitness communities where anyone can belong.
A dynamic portfolio of fitness and lifestyle brands curated for scalability through franchising and tech-enhanced platforms. With decades of successful entrepreneurship in the industry, Tribute Brands aims to expand the benefits of boutique group exercise concepts to a wider target market. Inspired by products, concepts and brands that support others, Tribute Brands also provide consultancy services to operators interested in enhancing their offerings with innovative solutions.
Empowering Franchisees to bring elite fitness to everyone
Technology
Offering innovative, scalable solutions driven by proprietary technology in programming, visual displays, music and lighting.
Sector Experience
Decades of group exercise programming expertise across a senior leadership team with extensive knowledge in the wellness and fitness sector.
Vision
By combining decades of industry experience with scalable solutions, Tribute Brands redefines what it means to succeed in boutique fitness franchising, broadening target addressable market by creating inclusive and adaptable concepts for both urban centers and wider markets.
Find us across...
2
brands
9
Countries
20
cities
56
Studios
32
Franchise
Partners
8
Fitness chains
Find Studios Nearby
TRIB3 Palma
Carrer de la Indústria, 5, Ponent, 07013 Palma, Illes Balears, Spain
PILAT3S Palma
Carrer de la Indústria, 5, Ponent, 07013 Palma, Illes Balears, Spain
PILAT3S Fitness First Cottons
Cottons Centre, Tooley St, London SE1 2QN, United Kingdom
PILAT3S Las Tablas
C. de Navarrete, 2, Fuencarral-El Pardo, 28050 Madrid, Spain
PILAT3S Middenweg – Pepijn & Sander
Middenweg 10, 1097 BM Amsterdam, Netherlands
PILAT3S Sheffield
557 Ecclesall Rd, Sharrow, Sheffield S11 8PR, United Kingdom
PILAT3S Sagrada Família
Carrer de la Independència, 273, Sant Martí, 08026 Barcelona, Spain
PILAT3S Gymbox Finsbury Park
Unit 4 City N Pl, Finsbury Park, London N43HN, United Kingdom
PILAT3S Cherrywood
Unit C2.04, Cherrywood Town Centre, The Galvin Building, Grand Parade, Cherrywood, Co. Dublin, D18 TF8C, Ireland
TRIB3 Las Tablas
C. del Puerto de Somport, 1, Fuencarral-El Pardo, 28050 Madrid, Spain
PILAT3S Costa del Este
Ph Times Square Center, Panamá, Provincia de Panamá, Panama
TRIB3 Costa del Este
Ph Times Square Center, Panamá, Provincia de Panamá, Panama
TRIB3 San Gervasi
Carrer de Moragas, 11, Sarrià-Sant Gervasi, 08022 Barcelona, Spain
PILAT3S Valencia
Av. de Jacinto Benavente, 2, L’Eixample, 46005 València, Valencia, Spain
TRIB3 Valencia
Av. de Jacinto Benavente, 2, L’Eixample, 46005 València, Valencia, Spain
TRIB3 Sandyford
1 Plaza Level, Beacon South Quarter, Bracken Rd, Sandyford, Dublin, D18 K258, Ireland
TRIB3 Valdebebas
C. de Gustavo Pérez Puig, 61, Hortaleza, 28055 Madrid, Spain
TRIB3 Deansgate/TRIB3 Manchester – The Ultimate HIIT Workout
6 John Dalton St, Manchester M2 6JP, United Kingdom
TRIB3 Sagrada Família
Carrer de València, 395, Eixample, 08013 Barcelona, Spain
TRIB3 Cherrywood
Unit C2.04, Cherrywood Town Centre, The Galvin Building, Grand Parade, Cherrywood, Co. Dublin, D18 TF8C, Ireland
Sandwell Trust – Alliance Leisure
High Bullen, Wednesbury WS10 7HP, United Kingdom
Advisory Board
ALLAN FISHER
Allan is a founding figure in the modern health club industry, establishing Holmes Place in 1980 and expanding it to 100+ clubs across Europe. He is now Chairman of Holmes Place and a Board Director of Tribute Brands. An MBA graduate of Columbia University, Allan is recognised as an industry veteran and continues to be a dynamic entrepreneur with a passion for health and lifestyle.
JONATHAN FISHER
With 30+ years in health and fitness, Jonathan has led the opening and acquisition of 100+ clubs across Europe. Beginning with Holmes Place in 1997, he drove growth through acquisitions and new brand launches including EVO Europe and TRIB3. In 2024, he became CEO of Tribute Brands, launching PILAT3S and leading its global expansion.
JORDY KOOL
Jordy is Chairman of the fast-growing Urban Gym Group (UGG), former CEO of Infotheek Group and founder of the IT4Kids Foundation. An investor and entrepreneur with 30 years of experience scaling companies in IT, media, and fitness, he acquired TRIB3 masterfranchise rights in the Benelux and serves as a Non-Executive Director of Tribute Brands.
MARJOLIJN MEIJER
Marjolijn is Vice Chairman of Urban Gym Group (UGG), operator of Train More, Clubsportive, Renessence, and BTY CLB, and co-founder of Clubsportiveand Train More. She also serves on the Advisory Board ofTribute Brands and on the board of the Train More Foundation. With abackground in education, she is recognised for her expertise in changemanagement, culture, and talent development.
ROB BARKER
Rob is an internationally recognised executive in the fitness, health, and sports industries. Former global CEO of Precor Inc. and long-time Amer Sports Board member, he is now a shareholder and advisor to Holmes Place Portugal, Tribute Brands, as well as Special Projects Leader and shareholder at Munich-based
fitness technology company, EGYM. A Nottingham Trent Sport graduate, he is a former competitive rower and active Ironman triathlete.
XAVIER GILABERT
Xavi is CEO of Holmes Place Central Europe, President of TRIB3 Spain, and he is an advisor to Tribute Brands, supporting its international growth. A graduate of ESADE Business & Law School with a Master’s in business, he brings strong expertise in finance and strategy. Known for combining financial acumen with a passion for wellness, Xavi is a respected leader in the European fitness industry.
A Tribute to entrepreneurs turning dreams into reality.
Jonathan Fisher
With over 30 years in the health and fitness industry, leading the expansion of brands like Holmes Place, EVO and TRIB3, I stepped into the role of CEO of Tribute Brands following the launch of PILAT3S and recognising the potential of this exercise modality. Tribute Brands emerged and is now a dynamic portfolio of fitness and lifestyle concepts, designed for scalable growth through franchising and tech-driven platforms. Backed by a strong team and industry experience, Tribute Brands are well-positioned to bring boutique group exercise to a wider global audience.
