Ten years ago, TRIB3 Sheffield opened its doors for the first time and held its first TRIB3 Workout. Founded in the UK in 2016, TRIB3 began with a clear purpose: to bring people together through next-level, immersive workout experience in a community-driven environment. What started as one single studio has since evolved into a boutique fitness franchise with a growing international presence.

Over the past decade, TRIB3 has reshaped the perception of High Intensity Interval Training (HIIT) by making it more inclusive, accessible and engaging. This evolution is anchored by the brand’s custom Heart Rate System and its proprietary performance metric, SWEAT Points, which measure effort rather than ability – ensuring every TRIB3R can progress at their own pace, while training with others.

TRIB3’s seamlessly synced in-studio technology – aligning music, lighting and real-time performance data – creates a fully immersive environment. This integration enables coaches to focus on guiding and motivating TRIB3Rs across the TRI Zones: Treadmills, Resistance and Intensity. Together, these elements turn HIIT into a shared, gamified and highly engaging experience.

Today, Tribute Brands celebrates 10 years of TRIB3 while continuing to expand its portfolio. Building on TRIB3’s success, PILAT3S launched in Portugal in 2024 to meet the rising demand for Dynamic Reformer Pilates. The concept blends TRIB3’s proven operational model with a contemporary, dynamic, and inclusive approach to Reformer Pilates – offering franchise partners a scalable, high-value opportunity in one of the fastest-growing segments.

With studios across seven countries, TRIB3 continues to see international demand – from Finland to the Netherlands and the United Kingdom. Spain, however, has become the brand’s fastest-growing market, supported by a Master Franchise agreement that has accelerated expansion at scale. With multiple studios open across key cities and an ambitious rollout plan, Spain is establishing TRIB3 as one of the leading boutique fitness offerings.

As part of this growth, TRIB3 continues to innovate, evolve and meet consumer demand – most recently with the launch of the TRIB3 Strength Signature Class, expanding the product offering and aligning with the rising global interest in strength-focused training.

With this momentum, the brand is on track to reach 10 new openings by 2027. As Tribute Brands grows, one thing remains constant: a commitment to delivering premium, tech-driven, boutique fitness experiences.