If building a business were as easy as stretching your body, we’d all be successful contortionists!
At Tribute Brands, we ensure your journey as a PILAT3S franchise partner is smooth, structured and enjoyable, turning the challenge of owning a business into a guided, rewarding adventure.
Opening a PILAT3S studio is more than offering Reformer Pilates classes – it’s creating a sustainable, scalable and attractive business. Here are four essential tips to attract, retain and inspire your market.
1. Business Plan: Your Treasure Map
Define your target audience, revenue model (memberships, packages) and study the competition. Set realistic financial projections and membership targets to ensure profitability. A clear business plan forecasts challenges and manages cash flow. Include short and long-term goals, envisaging your studio’s growth and success.
2. Location and Strategic Design
Location, location, location… and experience, experience, experience!
Choose a location that is accessible, welcoming and highly visible to the public. Every detail – layout, decor, lighting, colours, music – shapes the client experience and their perception of quality. Clients purchase an experience, not just a class. From the moment they walk through the door, the environment should reflect the attention to detail, professionalism and hospitality, encouraging repeat visits while enriching your studio’s brand.
3. Digital Marketing and Community Engagement
“People do not buy goods and services. They buy relations, stories and magic.” – Seth Godin
Invest in social media, a branded booking app, newsletters and targeted campaigns. Engage with your clients through personalised communication, highlighting the benefits of this exercise modality, the variety of class types and routines. Millennials and Gen Z value connection and transparency, so engaging content, referral promotions and educational posts (which we help with!) position you well to generate leads and build lasting loyalty.
4. Team and Company Culture
Your instructors are the heart of the studio. Hire motivated, personable and qualified professionals that align with your vision, cultivating a strong culture of brand ambassadorship. A motivated team not only elevates client satisfaction but also drives organic growth.
At Tribute Brands, we guide our franchise partners at every step – from presell through to opening, ongoing marketing and operational support – so you can focus on delivering exceptional experiences. Get in touch to learn more.
