Step 1: Welcome call
We learn about you. You ask everything you need to. No pitch, no pressure, just clarity on whether this is the right move.
Your studio. Your community. Your business.
PILAT3S is the one of fastest-growing Dynamic Reformer Pilates franchise boutique concepts in Europe. If you’ve ever wanted to build something that combines your passion for fitness with a business model that actually works - this is where it starts.
About us30+
Studios in just 2 years
3-6 months
Average breakeven
70%
Average return on investment (ROI) across PILAT3S franchise owners
Build your legacy
What you’ll be building.
Your ready-to-own, standalone PILAT3S studio – a fully branded boutique fitness space. Backed by Tribute Brands, you step into a proven model: a brand and product that works, a methodology that is established, and a system already performing across Europe.
Single Unit
Own one studio. Build your community. Deliver the full PILAT3S experience in your city. The most direct path to ownership.
Exclusive Area Development
Secure the rights to open multiple studios across a city or a region. Be the one who brings PILAT3S to your market – and owns it.
Built for leaders
What it takes to be a PILAT3S franchise partner.
Our strongest franchise partners share more than a business plan. They share a mindset. If the following feels like you, we should talk.
1
You’re driven by more than a pay cheque.
You want to build something that genuinely matters - a space where people move, connect, and keep coming back. The financial case is compelling, but it's not the only reason you're here.
2
You’re ready to lead.
You'll be building and managing a team from day one. We give you the tools, the training, and the playbook - but the culture and success of your studio comes from you. Ownership means showing up, every day.
3
You have the financial foundation.
You have the liquidity to invest in a proven concept and you're ready to commit to doing it properly. You don't need prior franchise experience, but you do need to be financially prepared.
4
You believe in the movement.
You don't need to be a Reformer Pilates instructor. But you need to understand why this modality is one of the fastest-growing in boutique fitness and genuinely want to be the person who brings it to your market.
5
You take initiative.
We support you through every stage of the journey. But the best franchise owners don't wait to be told what to do. They have ideas, they validate with the Franchisor, they push to be one step ahead. If that's you, you'll thrive here.
CONTACT US
Start the conversation.
No commitment. No pressure. Just an honest conversation to find out whether PILAT3S is the right fit for you, and whether you're the right fit for us. Fill in your details and we'll be in touch within 48 hours.
Your journey
The path to opening day.
We’ve opened 30+ studios. We know what works, what to avoid, and exactly what the journey looks like. Here’s what you can expect, from the first conversation to your first class.
THE STORY
Anne was already living an active life - marathons, yoga, road cycling. When she discovered PILAT3S through a boutique-in-gym session, she didn't just fall for the workout. She saw the methodology, the technology, and the team behind it, and knew it was something she could build something real with.
She became the first person in Europe to sign a standalone PILAT3S franchise agreement. She found a space in De Pijp - one of Amsterdam's most vibrant neighbourhoods - and designed it the
way she designs everything: with intention, warmth, and an eye for detail that clients notice the moment they walk in.
"What attracted me to PILAT3S was meeting the team and experiencing the methodology firsthand. Their passion, client- focused approach and innovative technology stood out immediately.“
- Anne Mattel, PILAT3S De Pijp
THE STORY
4,300+
Monthly visits in year one
95
Classes per week
3-6 months
Average breakeven across the PILAT3S network
24-36 months
Typical payback period
ALSO PARTNERING WITH PILAT3S
Standalone studio
First in Netherlands
First in Europe
Design-led space
Community-first
WHAT MADE THE DIFERENCE
Three things set Anne's launch apart: the strength of the PILAT3S brand bringing clients in, the Jukebox technology keeping the experience consistent and premium, and the hands - on support from Tribute Brands throughout every stage - from site selection to team training to opening day.
The concept did the work. Anne focused on building her community.
"What attracted me to PILAT3S was meeting the team and experiencing the methodology firsthand. Their passion, client- focused approach and innovative technology stood out immediately.“
- Anne Mattel, PILAT3S De Pijp