Your studio. Your community. Your business.

PILAT3S is one of Europe's fastest-growing Dynamic Reformer Pilates franchise concepts. Built on a proven business model, we empower entrepreneurs and fitness enthusiasts to turn their passion for fitness into a scalable business - with a model that works.

Get in touch

30+

Studios in just 2 years

3-6 months

Average breakeven

70%

Average return on investment (ROI) across PILAT3S franchise owners

CONTACT US

Start the conversation.

No commitment. No pressure. Just an honest conversation to find out whether PILAT3S is the right fit for you, and whether you're the right fit for us. Fill in your details and we'll be in touch within 48 hours.

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Tribute Brands - Franchising redefined. Your success is our Tribute.
Build your legacy

What you’ll be building.

Your ready-to-own standalone PILAT3S studio – a fully branded boutique fitness space. Backed by Tribute Brands, you step into a proven model with an established methodology, innovative in-studio technology, and operations already performing successfully across Europe.

A complete PILAT3S experience, under your ownership. Branded reception, dedicated changing rooms, a purpose-designed reformer studio, and the Jukebox – our proprietary multimedia system that controls music, lighting, video, and class programming from one central hub.

  • Full brand licence and identity
  • Multi-sensory studio experience
  • PILAT3S exclusive class formats and programming
  • Instructor training and certification via PILAT3S Academy
  • Marketing tools and CRM platform
  • Ongoing operational support
  • Property design and interior fit-out guidance
  • Total investment: €225,000 – €275,000
  • Required liquidity: €100,000 – €150,000
  • Franchise fee: €40,000 (deducted from total investment)
  • Projected payback period: 24–36 months
  • Average ROI: ~70%
  • Total investment: £360,000 – £380,000
  • Required liquidity: £100,000 – £150,000
  • Franchise fee: £40,000 (deducted from total investment)
  • Projected payback period: 24–36 months
  • Average ROI: ~70%

Single Unit

Own one studio. Build your community. Deliver the full PILAT3S experience in your city. The most direct path to ownership.

Exclusive Area Development

Secure the rights to open multiple studios across a city or a region. Be the one who brings PILAT3S to your market – and owns it.

Built for leaders

What it takes to be a PILAT3S franchise partner.

Our strongest franchise partners share more than a business plan. They share a mindset. If the following feels like you, we should talk.

1

You’re driven by more than a pay cheque.

You want to build something that genuinely matters - a space where people move, connect, and keep coming back. The financial case is compelling, but it's not the only reason you're here.

2

You’re ready to lead.

You'll be building and managing a team from day one. We give you the tools, the training, and the playbook - but the culture and success of your studio comes from you. Ownership means showing up, every day.

3

You have the financial foundation.

You have the liquidity to invest in a proven concept and you're ready to commit to doing it properly. You don't need prior franchise experience, but you do need to be financially prepared.

4

You believe in the movement.

You don't need to be a Reformer Pilates instructor. But you need to understand why this modality is one of the fastest-growing in boutique fitness and genuinely want to be the person who brings it to your market.

5

You take initiative.

We support you through every stage of the journey. But the best franchise owners don't wait to be told what to do. They have ideas, they validate with the Franchisor, they push to be one step ahead. If that's you, you'll thrive here.

Your journey

The path to opening day.

We’ve opened 30+ studios. We know what works, what to avoid, and exactly what the journey looks like. Here’s what you can expect, from the first conversation to your first class.

Step 1: Welcome call

We learn about you. You ask everything you need to. No pitch, no pressure, just clarity on whether this is the right move.

Step 2: Discovery event

An in-depth session where you explore the business model live: the franchise model, the studio experience, and the full scope of support we provide.

Step 3: Franchise agreement

Once we’re aligned, you sign and secure your territory. The initial franchise fee is paid at this stage and deducted from your total investment.

Step 4: Onboarding & pre-opening

Find your space. Your team gets certified through our PILAT3S Academy. We deliver your pre-sell marketing pack and you focus on building your community before you open your studio doors.

Step 5: Opening day

Your studio opens. From this point onwards, you have ongoing operational support, full access to our marketing tools, and the entire Tribute Brands network behind you, from day one, for the long run.

Anne Mattei

Interior architect & PILAT3s franchise owner | De Pij, Amsterdam – Netherlands

THE STORY

Anne was already living an active lifestyle — marathons, yoga, road cycling. When she discovered PILAT3S through a boutique-in-gym session, she didn’t just fall in love with the workout. She saw the methodology, the technology, and the team behind it, and knew she could build something meaningful with it.

She found a space in De Pijp — one of Amsterdam’s most vibrant neighbourhoods — and designed it the way she designs everything: with intention, warmth, and an eye for detail that clients notice the moment they walk in.

“What attracted me to PILAT3S was meeting the team and experiencing the methodology first-hand. Their passion, client-focused approach, and innovative technology stood out immediately.”
 - Anne Mattei, PILAT3S De Pijp

One year in - the results

4,300+

Monthly visits

95

Classes per week

3 months

Breakeven across the PILAT3S network

24 months

Payback period

sTART YOUR FRAnCHISE JOURNeY

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