Step 1: Welcome call
You walk us through your facility, member profile, and goals. We give you a clear picture of what the integration looks like, and what it returns.
Your members want boutique. Our model can deliver it.
PILAT3S is a premium plug-and-play Dynamic Reformer Pilates concept designed to integrate seamlessly into your existing facility. With minimal integration and operational complexity, you gain access to a premium, tech-powered experience that fills your studio, engages your members and unlocks a high-margin revenue stream.
Get in touch80-90%+
Class occupancy
across B.I.G. partners
15-20%
Member
penetration rate
70-100%
ROCE reported by
operator partners
€80-120k
Total investment for a B.I.G. integration
Built to connect.
What a B.I.G. integration looks like.
The Boutique-in-Gym (B.I.G.) model is built for operators who want to elevate their offering without the complexity of a standalone build or product development. You provide the studio space, we bring the brand, technology, methodology and ongoing operational support.
Single site B.I.G.
One integration, one location. Add a proven boutique concept to your existing facility with low capital outlay and high member impact. The simplest way to start.
Framework agreement
Rolling out across your network? A structured, long-term licensing solution for chains and hospitality groups. Consistent brand delivery at scale, with full operational support for every site.
Partners who lead
What we look for in a B.I.G. partner.
The B.I.G. model performs best in the right environment, backed by the right operator. Here’s what strong partnerships typically look like:
1
You operate an existing fitness facility or wellness space.
You already have a member base, a footprint, and an understanding of what your audience wants. You're not building from scratch, you're upgrading the value and offering.
2
You have a dedicated studio space available.
A B.I.G. integration requires a designated studio within your facility. It doesn't need to be large - but it does need to be purpose-built for the experience. Our team will assess your space and advise on the optimal setup.
3
You're looking to diversify revenue and improve member retention.
Whether your memberships are plateauing, class schedules are saturated, or you simply want a high-value addition — PILAT3S is a proven tool for re-engaging your member base and increasing spend per member.
4
You’re ready to invest in the integration.
The B.I.G. model is the most capital-efficient way to bring PILAT3S into your network. You will experience the ease of integration and high-value results in the months that follow.
5
You want a turnkey solution, not a DIY project.
You're not here to build a Pilates concept from scratch. You want a ready to run system that comes with the brand, technology, training and marketing. That's exactly what the B.I.G. model delivers.
CONTACT US
Start the conversation.
No commitment. No pressure. Just an honest conversation to explore whether the PILAT3S B.I.G. model is the right fit for your facility, and whether your facility is the right fit for us.
Your journey
How a B.I.G. integration works in practice.
We’ve done this across multiple operators, countries, and facilities. The process is structured, fast, and designed to minimise disruption to your operations.
“We didn’t want to build just another Pilates concept - we wanted to scale a winning model from day one. PILAT3S stood out by solving the industry’s biggest bottlenecks: instructor availability, operational complexity, and cost efficiency. It gives us the ability to move fast, execute at scale, and deliver a consistent premium experience across Switzerland.”
THE DECISION
Let’s Go Fitness didn’t just add a Pilates offering — they acquired the exclusive rights to develop PILAT3S across the entire Swiss market. The agreement includes a commitment to open at least 20 standalone studios within five years, alongside additional boutique-in-gym locations across their existing network. The first studio in Lausanne will also serve as a regional certification centre, positioning PILAT3S as a long-term infrastructure play rather than a short-term add-on.
WHY IT WORKED
Plug-and-play
Tech-enhanced delivery reduces instructor dependency and simplifies operations at scale.
Consistency across every location from day one.
NETWORK PERFORMANCE
80–90%
Class occupancy across operator partners including Gymbox, Fitness First and Holmes Place. 15-20% membership penetration.
RETURN PROFILE
70% avg ROI
Breakeven within 3–6 months. Payback period of 24–36 months. ROCE of 70–100% reported by B.I.G. partners.
ALSO PARTNERING WITH PILAT3S
